We create products and brands for new markets

Starting Small

We started an online business by shipping a carton of glass teapots to the USA in 2016. We sold them on Amazon.com and then grew that into a portfolio of online-first brands. Along the way, we picked up a few lessons in ecommerce, digital marketing and lean operations.

View that first product

Today we apply that knowledge to build fast moving consumer goods brands using a familiar approach, retooled for today’s consumers

Understanding consumer needs

Through social media data and content creators

Partnering with reliable manufacturers

To create a global footprint built on mutual trust and speed

Building audiences and target markets

Using digital tools and tactics

If you make products for the grocery or personal care categories and want to reach new markets in the USA, there is a possibility we could work together

Contact us for a candid discussion on how you can leverage the current ecosystem of online marketplaces to start and grow businesses with us

Friendly Industries Pte. Ltd.

20 Sin Ming Lane

Singapore 573968